I'm Diana — a designer, facilitator, and synthesizer on the Growth team at Microsoft. I bring together three ingredients to bring design that works for both business and end users: data to understand the problem, visual craft to communicate the solution, and empathy to keep real people at the center of it all.
Experience
My career has moved across mediums — from building sets for operas and musicals right out of architecture school, to designing event graphics for the US White House, National Geographic, and Politico in D.C., to product design at Microsoft. What's stayed consistent is a focus on moments of user growth and delight.
Today at Microsoft, I lead cross‑functional design efforts to make Microsoft 365 and Copilot easier to adopt at scale, driving engagement and acquisition across the ecosystem.
Study
I studied architecture and fine arts as an undergrad, then went on to earn my Master of Design from
Carnegie Mellon University. My thesis explored co-designing a participatory community grant process.
Selected Work
M365 Freemium Growth Experiment: Interactive Onboarding
🔒 · Design strategy · B2C · Freemium upsell · May–July 2025
M365 Freemium Growth Strategy: Personalized upsell path
🔒 · E2E User Journey · B2C · Freemium upsell · Aug–Sep 2025
Facilitation as Design: A Co‑Design Approach
Workshop facilitation · Co-design · Writing · Sep–Dec 2024
Driving Copilot engagement through email
Email campaign · Visual design · User engagement · Oct 2024